The plausibility effect
Ben Goldacre The Guardian, Saturday July 12, 2008 You will remember, two weeks ago now, we saw the Sunday Express claiming on its front page that an impressive government adviser called Dr Roger...
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Ben Goldacre, The Guardian, Saturday 4 December 2010 Why do clever people believe stupid things? It’s difficult to make sense of the world from the small atoms of experience that we each gather as we...
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